Belstaff


Our experience


Integration of Belstaff into Labelux

  • Belstaff is a historical brand in the fashion industry. The company was acquired by Labelux who decided to merge it into the group and reposition it as a British heritage brand with a specific focus on luxury sportswear
  • This merger implied and important change in the culture of the company
  • Labelux was then absorbed into its parent company: JAB Holding, a large luxury holding incorporating several luxury brands

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