Omnitel


Our experience


Merger of Omnitel into Vodafone

  • Ominitel was the first new entrant in the mobile telecom industry in Italy, when the maket was dominated by the incumbent Telecom Italia Mobile (TIM)
  • Omnitel grew very quickly and was then incorporated into the rising Vodafone group that was incorporating several mobile telecom operators around Europe
  • The merger happened in several steps in order to avoid any business disruption and to preserve the visibility of the brand “Omnitel” for the first years
  • Omnitel was then totally merged into Vodafone Italia

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