Our experience


Strategic communications to present a united vision for Maersk’s €2.3b purchase of Dutch-listed P&O Nedlloyd in a politically charged environment.


Sector/s
Private Equity & Venture Capital
Transportation

Services delivered
Culture, Change & Communication

Countries involved
Denmark
Netherlands

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”Positive investor, employee and customer reaction – highly favourable media coverage praising a new era in Maersk “openness” was critical to winning support.”

  • Developed coordinated communication strategy across 34,000 employees, plus customers, unions and industry stakeholders
  • Key issues:
    • overcome staff & union concerns and market cynicism about motives for deal
    • build media goodwill for a notoriously low profile company
  • Projected a unifying rationale and vision for the combination
  • Reinforced via visible joint CEO and leadership engagement
  • Active programme of integration updates via direct and mass communication channels to promote interaction, break down barriers and ensure alignment

Global PMI Partners project team

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