Integration of Belstaff into Labelux


“This merger implied an important change in the culture of the company.”



Belstaff is a historical brand in the fashion industry. The company was acquired by Labelux who decided to merge it into the group and reposition it as a British heritage brand with a specific focus on luxury sportswear.

This merger implied an important change in the culture of the company.

Labelux was then absorbed into its parent company: JAB Holding, a large luxury holding incorporating several luxury brands.


Belstaff

Sector/s
Luxury

Services delivered
M&A Integration

Countries involved
Italy
Switzerland