Media & Marketing

Sectors

At Global PMI Partners we work with clients across many industry sectors. Our approach to consulting necessarily requires teamwork and collaboration with you because we believe that no one external knows your industry or your business like you do. However, media and marketing trends and specifics do impact M&A strategy and execution which vary from other industries. We understand these and bring lessons, customized solutions and proven experience from other media and marketing M&A deals.

Industry trends

Content/communication convergence still underway – development of mobile and 4G networks
Internationalisation of tv distributors – new business models based on on-demand tv usage (Netflix)
Major disruptions due to technology and data science (big data, e-books, video-on-demand, streaming, ….) – impacts on all incumbents
Globalisation of consumer brands and franchises – push for global consolidation
Paper publishing and book distribution under sector threat in most countries
Growing role of IP and derived rights

M&A trends

Vertical consolidation (TV/Telcos, Films/Distributors,…)
Horizontal consolidation (movie distribution, content creation, pay-tv, advertisement firms, digital marketing firms,…)

PMI challenges specific to this sector

Finding the right degree of integration (synergies) vs autonomy (creativity, freedom)
Optimisation of technological possibilities and costs (IT, telcos, electronics,…)
CRM, data science and client retention
Talent retention (content, technology, creation,…)
Integration vs digital transformation in most workstreams
Cultural differences – key issue in this industry not only internally but also on the client side

How we can help

Integration support from DD to implementation
Carve out preparation including SLA’s/TSA’s
Integration skills and playbooks to support serial acquisition strategies
Cross-border support

Global PMI Partners specific value prop

Expertise in the ICT industry – capacity to bridge cultures and understand strategic challenges
Presence in very active markets (US, UK, France, Italy, Germany, India)
Expertise in the publishing sector (organisation, distribution)
Expertise in the movie distribution sector
Specific expertise in the IT and logistics functions

Media & Marketing Case Studies

Media & Marketing Team Members