Media & Marketing

At Global PMI Partners we work with clients across many industry sectors. Our approach to consulting necessarily requires teamwork and collaboration with you because we believe that no one external knows your industry or your business like you do. However, media and marketing trends and specifics do impact M&A strategy and execution which vary from other industries. We understand these and bring lessons, customized solutions and proven experience from other media and marketing M&A deals.

Industry trends

  • Content/communication convergence still underway – development of mobile and 4G networks
  • Internationalization of tv distributors – new business models based on on-demand tv usage (Netflix)
  • Major disruptions due to technology and data science (big data, e-books, video-on-demand, streaming, ….) – impacts on all incumbents
  • The globalization of consumer brands and franchises – push for global consolidation
  • Paper publishing and book distribution under sector threat in most countries
  • Growing role of IP and derived rights

M&A trends

  • Vertical consolidation (TV/Telcos, Films/Distributors,…)
  • Horizontal consolidation (movie distribution, content creation, pay-tv, advertisement firms, digital marketing firms,…)

PMI challenges specific to this sector

  • Finding the right degree of integration (synergies) vs autonomy (creativity, freedom)
  • Optimization of technological possibilities and costs (IT, telcos, electronics,…)
  • CRM, data science and client retention
  • Talent retention (content, technology, creation,…)
  • Integration vs digital transformation in most workstreams
  • Cultural differences – the key issue in this industry not only internally but also on the client side

How we can help

  • Integration support from DD to implementation
  • Carve out preparation including SLA’s/TSA’s
  • Integration skills and playbooks to support serial acquisition strategies
  • Cross-border support

Global PMI Partners specific value prop

  • Expertise in the ICT industry – capacity to bridge cultures and understand strategic challenges
  • Presence in very active markets (US, UK, France, Italy, Germany, India)
  • Expertise in the publishing sector (organization, distribution)
  • Expertise in the movie distribution sector
  • Specific expertise in the IT and logistics functions

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