Greg Sanders

Professional Background

20 years commercial leadership in both blue chip and SME businesses
Worked across multiple categories and channels
Food and Non food
Brand and private label
Managing existing customers of high strategic importance
Developing new business with new and existing customers and opening up new channels
Some of my experience has been in highly regulated categories
Tobacco
E cigarettes

M&A Skills & Expertise

Developing and implementing business strategy across multiple channels
Managing high level strategic customer accounts
Negotiating and implementing long term trading agreements with customers
Managing senior commercial teams and large scale sales teams
Working cross functionally with sales strategy, marketing and commercial planning teams
Building new commercial teams and defining business culture

Project Highlights

Career expands throughout junior sales roles, through to senior management commercial positions
Managing director level relationships with customers
Restructuring commercial teams, to maximise coverage and grow revenue & profit
Developed and launched premium branded food products and obtained national listings in UK grocery retailers
Recruiting, training and deploying large scale sales teams
Managing and appraising performance process and initiating 360 feedback as part of BAU within large organisations