Post-merger integration consultant, Greg Sanders, GPMIP UK

Greg Sanders
Associate

United Kingdom


People profiles

Greg Sanders



Professional Background

  • 20 years commercial leadership in global blue chip and SME businesses within the FMCG sector
  • Worked across multiple categories and channels
    • Food and Non food
    • Brand and private label
  • Managing commercial relationships of high strategic importance
  • Developing new business with existing customers and opening new channels
  • Experience in highly regulated categories
    • Tobacco
    • E cigarettes

M&A Skills & Expertise

  • In-depth understanding of the UK retail landscape
  • Writing and implementing business strategy across multiple operating channels
    • Major UK retail
    • Convenience sector
    • Wholesale
    • Online platforms
  • Leadership of senior commercial teams and large scale field sales teams to deliver overall business KPIs
  • Negotiating and implementing long term trading agreements with customers
  • Building joint business plans with strategic customers
  • Working cross functionally with sales strategy, marketing and commercial planning teams to deliver business objectives

Project Highlights

  • Utilising multiple data sources to identify market trends and initiate product launches into various retail channels
  • Managing director level commercial relationships with key external stakeholders
  • Competing in and winning tenders for new business contracts within new and existing customers
  • Working cross functionally to develop and launch premium brands resulting in additional listings in major UK retailers
  • Restructuring commercial teams, to maximise coverage and grow revenue & profit
  • Writing and delivering sales training programs for large organisations
  • Integrated performance management process and initiating 360 feedback within multiple organisations

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