People profiles
Greg Sanders
Professional Background
- 20 years commercial leadership in both blue chip and SME businesses
- Worked across multiple categories and channels
- Food and Non food
- Brand and private label
- Managing existing customers of high strategic importance
- Developing new business with new and existing customers and opening up new channels
- Some of my experience has been in highly regulated categories
- Tobacco
- E cigarettes
M&A Skills & Expertise
- Developing and implementing business strategy across multiple channels
- Managing high level strategic customer accounts
- Negotiating and implementing long term trading agreements with customers
- Managing senior commercial teams and large scale sales teams
- Working cross functionally with sales strategy, marketing and commercial planning teams
- Building new commercial teams and defining business culture
Project Highlights
- Career expands throughout junior sales roles, through to senior management commercial positions
- Managing director level relationships with customers
- Restructuring commercial teams, to maximise coverage and grow revenue & profit
- Developed and launched premium branded food products and obtained national listings in UK grocery retailers
- Recruiting, training and deploying large scale sales teams
- Managing and appraising performance process and initiating 360 feedback as part of BAU within large organisations