Greg Sanders

Professional Background

20 years commercial leadership in global blue chip and SME businesses within the FMCG sector
Worked across multiple categories and channels
- Food and Non food
- Brand and private label
Managing commercial relationships of high strategic importance
Developing new business with existing customers and opening new channels
Experience in highly regulated categories
- Tobacco
- E cigarettes

M&A Skills & Expertise

In-depth understanding of the UK retail landscape
Writing and implementing business strategy across multiple operating channels
- Major UK retail
- Convenience sector
- Wholesale
- Online platforms
Leadership of senior commercial teams and large scale field sales teams to deliver overall business KPIs
Negotiating and implementing long term trading agreements with customers
Building joint business plans with strategic customers
Working cross functionally with sales strategy, marketing and commercial planning teams to deliver business objectives

Project Highlights

Utilising multiple data sources to identify market trends and initiate product launches into various retail channels
Managing director level commercial relationships with key external stakeholders
Competing in and winning tenders for new business contracts within new and existing customers
Working cross functionally to develop and launch premium brands resulting in additional listings in major UK retailers
Restructuring commercial teams, to maximise coverage and grow revenue & profit
Writing and delivering sales training programs for large organisations
Integrated performance management process and initiating 360 feedback within multiple organisations