Greg Sanders

Professional Background

• 20 years commercial leadership in global blue chip and SME businesses within the FMCG sector​
• Worked across multiple categories and channels​
  • Food and Non food​
  • Brand and private label​
• Managing commercial relationships of high strategic importance​
• Developing new business with existing customers and opening new channels​
• Experience in highly regulated categories​
  • Tobacco​
  • E cigarettes​

M&A Skills & Expertise

• In-depth understanding of the UK retail landscape​
• Writing and implementing business strategy across multiple operating channels​
  • Major UK retail​
  • Convenience sector​
  • Wholesale​
  • Online platforms​
• Leadership of senior commercial teams and large scale field sales teams to deliver overall business KPIs​
• Negotiating and implementing long term trading agreements with customers​
• Building joint business plans with strategic customers​
• Working cross functionally with sales strategy, marketing and commercial planning teams to deliver business objectives​

Project Highlights

• Utilising multiple data sources to identify market trends and initiate product launches into various retail channels​
• Managing director level commercial relationships with key external stakeholders​
• Competing in and winning tenders for new business contracts within new and existing customers​
• Working cross functionally to develop and launch premium brands resulting in additional listings in major UK retailers​
• Restructuring commercial teams, to maximise coverage and grow revenue & profit​
• Writing and delivering sales training programs for large organisations​
• Integrated performance management process and initiating 360 feedback within multiple organisations​