People profiles
Greg Sanders
Professional Background
- 20 years commercial leadership in global blue chip and SME businesses within the FMCG sector
- Worked across multiple categories and channels
- Food and Non food
- Brand and private label
- Managing commercial relationships of high strategic importance
- Developing new business with existing customers and opening new channels
- Experience in highly regulated categories
- Tobacco
- E cigarettes
M&A Skills & Expertise
- In-depth understanding of the UK retail landscape
- Writing and implementing business strategy across multiple operating channels
- Major UK retail
- Convenience sector
- Wholesale
- Online platforms
- Leadership of senior commercial teams and large scale field sales teams to deliver overall business KPIs
- Negotiating and implementing long term trading agreements with customers
- Building joint business plans with strategic customers
- Working cross functionally with sales strategy, marketing and commercial planning teams to deliver business objectives
Project Highlights
- Utilising multiple data sources to identify market trends and initiate product launches into various retail channels
- Managing director level commercial relationships with key external stakeholders
- Competing in and winning tenders for new business contracts within new and existing customers
- Working cross functionally to develop and launch premium brands resulting in additional listings in major UK retailers
- Restructuring commercial teams, to maximise coverage and grow revenue & profit
- Writing and delivering sales training programs for large organisations
- Integrated performance management process and initiating 360 feedback within multiple organisations