Michael Schiedel 1

Michael Schiedel

Naerum, Denmark

People profiles

Michael Schiedel

Professional Background

+20 years of commercial management experience (senior exec/VP level) held at leading European FMCG/CPG companies (Groupe Danone, Carlsberg).

B2B commercial experience from role as global VP Sales in the airline catering industry (Lufthansa/LSG Sky Chefs).

Strong relationship / project management skills. Expert in turn-arounds / building profitable business models.

M&A Expertise

Michael’s M&A expertise derives mainly from being in the line management in a large number of M&A transactions. He has encountered his fair share of very clever consultants and has learned all about the best (and worst!) practice when it comes to reaping the maximum benefits of an M&A process.

Industry & Sector Experience

Retail, FMCG/CPG, Food & Beverage, Airline Industry, Media and Advertising.

Project Highlights

Michael has been leading several commercial due diligence / M&A projects in the retail/FMCG/CPG sector. Stronghold in the food and beverage industry deriving from projects with Coca-Cola, Danone/United Biscuits. Leader of the commercial part of the carve out project when Jack Link’s acquired BiFi and Peperami brands from Unilever in 2014. Working with PE firms on acquisitions in the health and nutrition business.


MBA/Copenhagen Business School – Master of International Marketing Management (IMM)

INSEAD/Executive Leadership Programme (ELP)

A little more about Michael

Michael lives in Copenhagen Denmark. He is married and a proud father of two wild boys aged 8 & 11. Spare time interest include sailing, skiing and golf. Whilst Michael used to play golf in the Danish national team (in the early 90’s) he today struggles to keep his hdc at 3. Michael is a Danish citizen but has an international mindset from living several years abroad – he is fluent in German, English and “Scandinavian”.

Sector expertise


Service expertise



  • English
  • German
  • Swedish



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