Robert Yu

Beijing, China
+86 132 6010 5831

People profiles

Robert Yu

Professional Background

Robert has 25 years of business strategy and operational experiences in both consulting and Fortune 500 multinational companies such as Motorola and Pearson. He is an expert with a track record of driving corporate growth through successful development and execution of corporate strategy especially in mergers and acquisitions (M&A), post merger integration and business performance improvement. His expertise includes corporate growth strategy, product marketing, strategic alliance and M&A management. Not only has he broad understanding of multinational corporate cultures and operations but deep insights in Chinese traditions and behaviors. He focuses on creating value and providing win-win solutions for M&A project teams, especially for cross-border transactions.

M&A Expertise

Due Diligence, Business Model Evaluation, Integration Strategy and Planning, Steering Committee and Project Team Management, Business and Operation Process Integration & Optimization, Product/Solution Marketing, Re-branding and Re-positioning, Six Sigma Quality Implementation, Corporate Wide Post Merger Integration Process Setup and Improvement, IT System Integration, Supply Chain Management, Change Management, Employee Development and Communication, Strategic Planning and Balanced Score Card. etc.

Industry & Sector Experience

Telecommunications, Media and Technology, Electronic Manufacturing, Software, Mobile Internet, Education, Publication, Healthcare & Life Sciences, State and Local Government.

Project Highlights

Led cross-border M&A and post merger integration programs for Motorola in China, integrated R&D and product portfolio into Motorola’s business units; Participated in a M&A and Post Merger integration process best practice benchmarking and process consolidation; Integrated acquired business operations with business centers in multiple countries across the continents; and managed the joint venture setup and integration for a China business collaboration between Pearson and Nokia.


Post MBA program, Beijing University
Executive MBA, Kellogg School of Management, Northwestern University
MS in Traffic/Computer Simulation Engineering, University of Minnesota
BS in Civil Engineering, Beijing Jiaotong University

A little more about Robert

Born in Beijing, Robert worked for one of the two largest financial and investment companies in China. He moved to the US in early 1990s where he served as a technology and engineering consultant in the Midwest and later on joined Motorola as a business and M&A program director. Traveling frequently between North America and Asia, he loves to work with and learn from multiple teams and different cultures across the globe. He also spent time reading, biking and swimming and found tasting different styles of cuisines with friends and family extremely enjoyable.

Resources by Robert

Thoughts and news from Robert

Chinese Government Guidelines on Overseas Investment

The following are overseas investment guidelines from the State Council, The People’s Republic of China

Link to original content:

State Council issues guideline on overseas investment

Updated: Aug 18,2017 5:00 PM

The State Council has released a guideline to promote healthy growth of overseas investment and prevent risks.

The guideline intends to drive the output of China’s products, technology and services, and deepen cooperation with countries involved in the Belt and Road Initiative.

According to the document, China will support eligible domestic enterprises to make overseas investment and join in the construction of projects in the Belt and Road Initiative.

These enterprises should take the lead to export China’s superior technology and equipment, upgrade the nation’s research and manufacturing ability, and make up the shortage of energy and resources through prudent cooperation in oil, gas and other resources.

Overseas investments against the peaceful development, win-win cooperation, and China’s macro control policies will be restricted.

Those on the restriction list include real estate, hotels, entertainment, sport clubs, outdated industries and projects in countries with no diplomatic relations with China, chaotic regions and nations that should be limited by bilateral and multilateral treaties concluded by China.

In addition, the guideline also prohibits domestic enterprises being involved in overseas investment that may jeopardize China’s national interests and security, including output of unauthorized core military technology and products, gambling, pornography and other prohibited technology and products.

Global PMI Partners Launches New Book, Cross-Border Mergers and Acquisitions

“Cross-border mergers and acquisitions (M&A) can be one of the most intense and chaotic periods a company will ever experience. Finally, mindful executives have a practical guide to execute mergers and acquisitions in the reality of today’s diverse global economy—Cross-Border Mergers and Acquisitions.”- John Wiley & Sons Inc., Publishers.​Read More

CCTV News Interview of GPMIP in Beijing, China

China Central Television (CCTV NEWS) coverage of the Global PMI Partners at The 2016 Global M&A Summit in Beijing, China on their prime-time Global Business show – January 15, 2016, featuring Robert Yu, Partner at Global PMI Partners. The report pointed out that post merger integration is critical for achieving success of M&A deals.

If you have trouble viewing the video from China, please try this link.