The 5 Forces of Change: A Blueprint for Leading Successful Change

Anthony Greenfield

A practical and proven approach to successdul change management. The key to successful change is to get the support and commitment of staff throughout the process. This book shows managers how to achieve this – and what will happen if they don’t. The author explains what motivates employees in times of change. Employees’ needs must me met on five fronts: the provision of certainty; understanding of the purpose of the change; a feeling of control over their destiny; the replacement of old connections/relationships with new ones; and a commitment to the success of the change. Packed with examples and case studies, the book provides a practical blueprint for leading people through change – an invaluable tool for any manager responsible for planning or delivering change. Dr Anthony Greenfield is a management consultant with several years experience advising blue chip organisations such as Sainsburys, Marks and Spencer and Prudential Assurance. In 2003 he won a National Training Award for his work with Sainsburys. Over the past 5 years he has been responsible for training over 3000 line managers, board members and consultants.





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